Burlington, ON Essentient Association Management is pleased to announce that it has recently been appointed as the new association management company for the Canadian Automatic Merchandising Association (CAMA) effective October 13, 2026.
CAMA President, Jim Jackson, in his message to the CAMA membership, stated “Our partnership with Essentient represents an important investment in CAMA’s future, strengthening our capacity to support members, champion industry interests and create meaningful opportunities for connection, collaboration and growth.”
Essentient Association Management is a highly regarded Canadian association management company (AMC) and was established by Constance Wrigley-Thomas, CAE, in 2005. Essentient’s core focus lies in delivering governance, marketing, communications, and operational expertise to not-for-profit organizations, enabling them to attain their goals and cultivate influential communities.
With an impressive track record spanning over 21 years, Essentient has solidified its standing as a reputational leader in the AMC space, serving an extensive clientele ranging from the national to regional levels. The Essentient team is committed to a collaborative approach, offering comprehensive management solutions to their valued clients.
Essentient has appointed Heidi Loney to be CAMA’s new executive director. She will work with the Essentient team to help CAMA meet their strategic goals and objectives.
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About Essentient Association Management
For over two decades, Essentient Association Management (Essentient A.M.C. Inc.) has specialized in providing strategic leadership and operational expertise to not-for-profits so that they may have impact and relevance in their communities. As an AMC first, Essentient is committed to providing its clients with 100% full-service association management.
About the Canadian Automatic Merchandising Association (CAMA)
Founded in 1953 the Canadian Automatic Merchandising Association, fondly known as CAMA, is an industry association with a rich history of supporting its members. It began as the only Canadian association representing the interests of Vending Operators, Machine Manufacturers, and Product & Service Suppliers in Canada. In 2007 it blended with the Ontario Coffee and Vending Services Association (OCVSA). Today, CAMA services are designed to represent, support and enhance the Vending, Office Coffee and Micro Market industries.