Heidi Loney –  Executive Director

Heidi Loney joined Essentient Association Management in 2018 and has become a key member of the firm’s leadership team. She currently serves as Executive Director for two of Essentient’s association clients while also leading a wide range of marketing, communications, and project management initiatives across the organization.

Heidi combines strategic thinking with creativity to develop engaging communications, integrated marketing campaigns, digital content, and member engagement initiatives. Her expertise spans social media strategy, graphic design, website content management, video production, event promotion, and project management, enabling her to deliver communications that are both visually compelling and strategically aligned with client objectives.

Prior to joining Essentient, Heidi studied Theatre at Toronto Metropolitan University (formerly Ryerson University) and built a successful career in theatre and film, working with organizations including Soulpepper Theatre, Obsidian Theatre, and Ross Petty Productions. She later established herself as a successful writer, blogger, and content creator, including launching the popular Costume CO YouTube channel, which explores the artistry and history of cinematic costume design.

Heidi’s creativity, leadership, and commitment to excellence have made her an invaluable member of the Essentient team. In 2021, she was honoured with the CSAE Donna Mary Shaw Award for Emerging Leader, recognizing her outstanding contributions to the association management profession. She also earned her Digital Event Strategist (DES) designation in 2021 and is currently pursuing her Certified Exposition Management (CEM) designation.

Outside of her professional responsibilities, Heidi is actively involved in her community, supporting newcomer settlement initiatives and volunteering with organizations that strengthen and enrich Canadian communities.

Heidi can be reached at: heidi at essentient.ca