Heidi Loney, DES –  Executive Director

Heidi, who joined Essentient in 2018, has risen through the ranks to become the current executive director for one of the firm’s association clients. Her journey saw her transition from the role of associate executive director, which she held since late 2021. Over the years, Heidi has played a pivotal role in managing all client social media channels. As her responsibilities evolved, she took on additional tasks, including marketing/communications support and project management, particularly in video production.

Before working for Essentient, Heidi studied theatre at Ryerson University and worked as a costumer in Toronto theatre and film. While raising her two boys, she also enjoyed a career as a blogger and YP author before launching her very successful Costume CO YouTube channel – Analysing Story Through a Costume Lens. Heidi loves to give back to her community by helping support the settlement of newcomers, most notably  from Syria and Afghanistan. As well, she provides support to a family living in Nunavut.

Heidi’s creativity, project management skills and social media expertise have made her a valuable asset to the Essentient team. In 2021, Heidi received the prestigious CSAE Donna Mary Shaw Award for Emerging Leader. Heidi commenced her pursuit of the Certified Association Executive (Designation) in 2021.